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NIGHTLIFE GURU MARK BIRNBAUM

September 13, 2011

http://www.chelsea-modern.com/press/new_york_mag_011708.pdf

Nightlife moguls Mark Birnbaum and Eugene
Remm must like being close to the ground.
Their restaurant STK is at street level, and
their megapopular club Tenjune is just below
it. The pair’s new offices follow the pattern.
Birnbaum and Remm recently bought a large
space at the 47-unit Chelsea Modern on West
18th Street for $2.225 million. But instead of
going for the penthouse like the boldface
names that frequent their establishments
usually do, they opted for the ground-floor
duplex, which extends below street level.
“From the perspective of location, I want to
be in the neighborhood. Equinox is opening
across street, the High Line is almost done…”
Birnbaum told us. “From a resale position, it’s
great. It’s a good long-term investment.” It
won’t be dreary, either: The 2,277-square-foot
space will have a glass sidewalk out front that
will let light (and the sound of gentle
footsteps) stream through to his basement. As
Birnbaum assured us: “You don’t feel like
you’re sitting in the dungeon.” —S. Jhoanna Robledo

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