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EMM GROUP AND MARK BIRNBAUM IN NEW YORK TIMES

September 23, 2011

http://www.nytimes.com/2011/09/08/fashion/oh-to-be-fashion-weeks-in-spot-new-york-fashion-week.html

FASHION WEEK is more than willowy models traipsing runways in a seizure-inducing flurry of flashbulbs. It’s also an opportunity to shake up the city’s night life and anoint a new A-list pecking order.

Every fall, aspirational impresarios time their grand openings to coincide with New York Fashion Week, so they can bask in the reflected glow of the designers, celebrities, beautiful people and international dilettantes who descend upon the city like glittering locusts.

Booking the right party comes with numerous rewards: boatloads of glamorous publicity and party photos, instant cachet as a fashion hangout and the tacit imprimatur of the cool crowd.
“Everybody comes back from Europe, the Hamptons, wherever they’ve been,” said Mark Birnbaum, an owner of Catch, a seafood restaurant opening this month in the meatpacking district. “They’re chomping at the bit to see something new.”

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From → Mark Birnbaum

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